NETFLIX.COM | NET FLIXCOM
Netflix.COM is the largest online
DVD rental service, offering flat rate rental-by-mail to customers
in the United States.
NetFlix
has amassed a collection of 70,000 DVD movie titles and has about
five million subscribers. Currently, Netflix spends about $300 million a
year on postage to ship 1.4 million DVDs a day.
The company offers a FREE NETFLIX TRIAL.
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Unlimited Free Movie Downloads. |
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It is the largest purely online movie
DVD rental company, and its success has inspired a number of other
companies to enter the market. There has been some controversy over its
practice of "throttling," an aspect of its patented distribution system.
Net
Movie Downloads.
NETFLIX OFFERS
SUBSCRIBERS THE OPTION OF INSTANTLY WATCHING MOVIES ON THEIR PCs
New Feature Will be Included in Subscribers' Monthly Membership at no
Extra Charge and Will Have a Phased Roll-Out Over Next Six Months
LOS GATOS, Calif., January 16, 2007
-- Netflix, Inc. (Nasdaq: NFLX), the world's largest online movie rental
service, today introduced a new feature that allows people to
immediately watch movies and television series on their personal
computers and said it will make the new feature available to its
subscribers in a phased roll-out over the next six months.
NET FLIXcom provides a monthly flat-fee service for the
rental of DVD movies. A subscriber creates an ordered list, called a
rental queue, of DVDs to rent. The DVDs are delivered individually by
way of the United States Postal Service from an array of regional
warehouses (41 in 29 states).
A subscriber keeps a rented DVD as long
as desired but has a limit on the number of DVDs (determined by
subscription level) that can be checked out at any one time. To rent a
new DVD, the subscriber mails the previous one back to Netflix in a
prepaid mailing envelope. Upon receipt of the disc, Netflix ships
another disc in the subscriber's rental queue.
On January 16, 2007 Netflix began rolling out its new "Watch Now"
feature to a limited number of customers, with the feature available to
all subscribers within six months. The Watch Now feature allows
subscribers, at no additional cost, to stream near-DVD quality movies
and TV Shows instantly. Subscribers will get 1 hour of media for
approximately every dollar they spend on their subscription.
A $17.99 plan, for example, would
permit the subscriber 18 hours of media streaming. Currently the service
has approximately 1,000 movies and TV Shows available with over 5,000
expected to be available later in the year. Major studios including NBC
Universal, Sony Pictures, MGM, 20th Century Fox, Paramount Pictures,
Warner Brothers, Lion's Gate and New Line Cinema are all distributing
films under this service. |